A diagnostic for digital media, analytics, data and reporting capability — designed to take your organisation from current state to a clear, defensible target state with concrete actions.
This isn't a benchmarking tool. It's an A → B diagnostic. The value sits in understanding where you are, agreeing where you need to be, and translating that gap into concrete next steps.
Score each of the 28 sub-capabilities on a 0–5 scale, anchored to the four maturity stages. Sequential gating prevents leapfrogging — fundamentals must be in place before advanced capabilities count.
Identify the target stage that reflects your 12-month ambition. The dashboard surfaces your weakest sub-capabilities first — the priorities most worth investing in.
Three concrete actions per pillar — automatically tailored to your current stage. A roadmap your team can execute on, defensible to your CFO and your board.
Capability exists in some form, but is reactive, manual, often siloed. The foundation is there to build on.
Capability is reliable and repeatable. Standard practices are in place. Most peer organisations sit somewhere here.
Capabilities span teams, channels and data sources. Integrated decision-making across the digital stack.
Forward-looking, AI-driven, tied directly to business outcomes. Setting the pace for the category.
A simple, defensible 0–5 scale anchored at observable behaviours, and three principles that keep the diagnosis honest.
Seven pillars span the digital media, analytics, data and reporting capability set. Click any cell for a detailed view: what it covers, what to look for, and what each score level means in practice.
Score the assessment below. About 30 minutes end-to-end. Your scores save in this browser — pick up exactly where you left off.
Score each sub-capability 0–5. Results update on the right as you go, and your scores are saved in this browser — you can come back later to finish or refine.
Your scores translate directly into priorities and actions. Lowest-scoring sub-capabilities surface first — with the business consequence of leaving them unaddressed, and the recommended next move.
The complete assessment in Excel — all 28 sub-capabilities, auto-calculated dashboard, detailed framework reference, and tailored action plan. Ideal for workshops and offline scoring.
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